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| Category Business Manager OH Open (J#28287) Title: Category Business Manager Company: Gebauer Company Responsible for all marketing associated with Oral Care Business targeting physicians and consumers. Business includes oral moisturizer product line for oncology, dental, and geriatric markets. Responsible for product positioning, advertising, promotional materials, trade-shows, education, and new product pipeline to increase customer awareness and referral base, stay competitive, and drive revenue and market share growth. Plans corporate marketing strategy within the context of a long-term strategic plan to ensure profitability. Create and sustain high levels of awareness and demand for all Gebauer Consumer Healthcare Brands within targeted markets. Works in harmony with Product Development, Research & Development, Regulatory Affairs, Operations, Finance & Sales in an effort to integrate the marketing plan within the framework of the strategic plan. Collaborate with Sales & Marketing Vice President to ensure compliance and alliance of the business with all key distribution partners and national accounts. Determines the need for and supervise market research. Identifies the needs of target caregivers, patients and distribution channels in consumer healthcare markets. More... | |||
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