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| Associate Brand Mgr OH Open (J#27879) Title: Associate Brand Mgr Company: Abbott Leads core brand forecasting and analyzes to achieve Plan objectives. Leads development and execution of packaging, displays and promotional packs. Collaborates and leads cross functional project teams focused on execution of programs, initiatives and/or strategies. These teams include external customers and consumers, Field Sales, R&D, Regulatory Affairs, Manufacturing, Logistics, Public Affairs, Marketing and Executive Management and external vendors or agencies. Leads creation and development of marketing programs behind major retail promotional programs. Evaluates marketing programs to ensure that they are consistent with brand strategy and develop recommendations for new programs. Leads brand strategy and tactical execution communication to Consumer Products Sales Force. Manages and coordinates marketing research and data analyses including use of retail data services such as Nielsen. Collaborate with Marketing Research to obtain and assess research and/or survey data. Develops and maintains marketing and sales aid/promotional materials for Field Sales to effectively promote and sell the product. Manages and implements promotional materials to establish product branding and messaging. More... | |||
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