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| Assoc Brand Mgr OH Open (J#38653) Title: Assoc Brand Mgr Company: Abbott Laboratories Job Description: Responsible for managing and executing marketing strategies and tactics including new product launches, packaging design, advertising and promotion programs to effectively support commercialization, profit margin and business plan objectives for a leading brand in a complex category. Additional responsibilities include business analysis, budget tracking, project management and communicating brand promotion programs to Field Sales. Major Responsibilities: * Implement marketing programs to support designated brand.* Evaluate marketing programs to ensure that they are consistent with brand strategy and develop recommendations for new programs. * Assist in the execution of national brand education, publication and promotional activities to effectively communicate the strategic positioning and lifecycle development of products to customers. * Lead cross functional project teams focused on execution of programs, initiatives and/or strategies. * Forecast analysis based on market knowledge to assist production in accurate, timely planning.* Track and analyze budget expenditures. * Manage and coordinate internal marketing research and market claims testing and data analysis including use of retail data services such as Nielsen. More... | |||
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